Sourcing at Magic was held in the US from February 4 to 7, 2020. Representing Madagasar’s female artisans, a group of first-time attendees exhibited ecologically sound goods that promoted fair wages and elevating the status of women in the region who are economically challenged. The brand, Kapuau’i, based in Hawai, which makes scarves and kimono tops, found potential partners in Vrijesh Natural Fiber and Fabrics and Kish from India to source fabrics from. The Purple Store is celebrating its 15th anniversary and sells only purple items. Yana, which makes soft, quality T-shirts, was searching for supply-chain partners. It wants to shift its US manufacturing to production in Mexico or with a South American partner. The Common Link offered options for brands of all sizes, whether they sought domestic manufacturing or production abroad.

The 2019 trade show focused on sustainability through technology and featured innovative VR experiences as well as the latest in production and design tech and sourcing tools. It explored both smart design and advanced manufacturing as well as ways of making the fashion industry more efficient and sustainable, displaying new devices presenting breakthroughs in 3D to 2D digital pattern rendering, virtual inventories, digital direct-to-garment printing and on-demand manufacturing.