Lenzing's leading specialty nonwovens brand, Veocel is set to introduce a significant innovation at the upcoming World of Wipes (WOW) 2025 in Columbus, Ohio. The new Veocel Lyocell fibers for Enhanced Cleaning are designed to revolutionize high-performance surface cleaning and disinfecting wipes.
In line with Veocel’s ‘Unleash Possibilities’ innovation theme, this breakthrough aims to inspire product designers to rethink wipe formulations using advanced cellulosic fibers. These new fibers are derived from wood-based raw materials, offering a sustainable alternative to fossil-based synthetics and contributing to a reduction in plastic waste in wipe applications.
Veocel Lyocell fibers for Enhanced Cleaning are engineered to boost wiping performance through stronger and denser fabrics, significantly improving the end-user experience. These fibers ensure even liquid distribution, which helps minimize dripping and provides greater control during cleaning. Notably, each wipe made with these fibers can clean up to twice the surface area compared to fossil-based alternatives, delivering remarkably improved disinfecting efficacy.
A key factor in the superior performance of these new Veocel fibers is their exceptional compatibility with active ingredients commonly found in disinfectants, such as quaternary ammonium compounds (quats). Unlike many other cellulosic fibers that often require additional chemical treatments, Veocel fibers for Enhanced Cleaning are designed to exhibit minimal and consistent binding to active ingredients through careful raw material selection and optimized production. This crucial advancement allows Veocel’s cellulosic fibers to be used in demanding applications previously dominated by plastic-based materials.
Additionally, these fibers offer excellent wet strength and form stability, maintaining their structural integrity even at lower basis weights. These characteristics make them ideal for a wide range of demanding cleaning environments, from household and personal care to institutional and industrial settings.
All Veocel Lyocell fibers are wood-based and biodegradable, produced using a closed-loop, resource-efficient process with minimal emissions to air and water. The Enhanced Cleaning variant upholds these high environmental standards while delivering outstanding technical performance.
With the introduction of these Veocel Lyocell fibers for Enhanced Cleaning, Lenzing unleashes new possibilities for customers to choose cellulosic fibers in disinfecting wipes, empowering excellent performance while advancing their commitment to environmental responsibility, says Patricia A Sargeant, Executive Vice President-Nonwovens, Lenzing AG.
