A major apparel and footwear company, VF Corporation has sold its brand Dickies to a brand management firm, Bluestar Alliance for $600 million.
An iconic American brand known for its durable workwear, Dickies has been a cultural staple for over a century, popular in both workwear and streetwear circles. It's sold in 55 countries and is recognized for blending utility with style.
Bracken Darrell, CEO, VF Corporation, opines, the sale will help the company reduce its debt and improve its growth.
Joseph Gabbay, CEO, Bluestar Alliance, states, his company is committed to supporting its growth and unlocking its full value.
The deal is expected to be finalized by the end of 2025, pending the usual closing conditions and regulatory approvals.
