Apparel, footwear and accessories leader VF Corp is selling brand Reef to the Rockport Group. Reef is a shoes and clothing brand rooted in surf culture. It is a powerful brand with deep authenticity and an incredibly loyal customer base.
VF owns brands like Vans, The North Face, Timberland, Wrangler and Lee. VF is in the process of reshaping the brand portfolio to deliver sustainable, long-term growth and superior returns to shareholders. VF Corp recently sold Nautica and picked up performance athletic shoe maker Altra. Prior to that, it acquired Dickies parent Williamson-Dickie and shed its Licensed Sports Group. In 2016, VF closed the sale of its Contemporary Brands business, which included the 7 for All Mankind, Splendid and Ella Moss brands.
Rockport own brands like Rockport, Aravon and Dunham, as well as the Cobb Hill collection. Rockport outfits sailors with high-tech, nautically inspired shoes. Currently, VF Corp employs nearly 70,000 people worldwide with operations across over 170 countries. The company’s Responsible Sourcing program is a global collaborative approach to sourcing products responsibly including collaborating with industry partners and multi-stakeholder organizations across 50 countries.
VF is executing its 2021 growth plan and continuing its journey to reshape the portfolio and transform VF into a purpose-led, performance driven, consumer-centric organization.
