VIATT 2024, the inaugural edition of the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) concluded, showcased the nation's rapidly expanding textile industry from February 28 to March 1 at the Saigon Exhibition and Convention Center (SECC). Organized by Messe Frankfurt and the Vietnam Trade Promotion Agency (VIETRADE), the event marked a significant milestone for Vietnam, offering a comprehensive platform covering three main product sectors: apparel fabrics, yarns and fibers, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

The expo, spanning 15,000 square meters, featured over 400 booths from 16 countries and territories worldwide, including the UK, Germany, the US, Switzerland, Japan, the Republic of Korea, China, Thailand, and India. One notable highlight was Vietnam's national brand pavilion, showcasing the strengths of domestic textile and garment brands with products ranging from apparel to home textiles, technical textiles, non-woven fabrics, and textile processing-printing technologies.

Detlef Braun, member of the Executive Board at Messe Frankfurt, emphasized VIATT's role as an event in the company's Texpertise Network, connecting over 500,000 people globally. 

Economic Impact

VIATT 2024 is expected to generate significant export orders for Vietnam's textile industry, further solidifying its position as a key player in the global textile supply chain. Deputy Minister of Industry and Trade of Vietnam Phan Thi Thang, remarked, "Events like VIATT are instrumental in propelling Vietnam's textile sector towards higher-value manufacturing and establishing the country as a reliable and sustainable sourcing destination. Among all current industrial export products, textile and garment is the industry with high export turnover and growth rate and is one of the key export industries, playing an important role in growth. of the economy, accounting for 12 - 16% of the country's total export turnover.”

During the inauguration, it was further highlighted the opportunity VIATT presented for businesses to seek partners, increase localization, meet diverse customer needs, enhance product value, and contribute to the development of Vietnam's textile industry in line with green and sustainable trends worldwide.

Knowledge Sharing and Inspiration

VIATT 2024 went beyond product showcasing by offering a comprehensive program of seminars featuring 14 symposiums where industry experts addressed critical topics such Sustainable Textile Production, The Future of Apparel Manufacturing in Vietnam and Leveraging Technology for Efficiency and Innovation among others, focusing on practical topics such as design and trends, market access strategies, and textile and non-woven fabric technologies. Participating major global brands were set to receive assistance in technology transfer and management experience to contribute to the development of supply chains in Vietnam.

Sustainability Takes Center Stage

The event emphasized sustainability in sourcing and production, with numerous exhibitors highlighting recycled materials and ethical manufacturing practices. VIATT 2024 placed a strong emphasis on sustainability, with over 100 exhibitors showcasing their commitment to sustainable sourcing that included the use of recycled materials and responsible sourcing practices and Ethical manufacturing, like fair labor practices and environmental consciousness were highlighted by many exhibitors.

This resonated strongly with international buyers, as H&M's Lisa Jones, Sourcing Manager, stated, "VIATT provided the ideal platform to connect with Vietnamese suppliers who align with our brand's commitment to sustainability."

The trade show facilitated on-site business deals, contributing to significant export orders for Vietnam's textile industry. VIATT 2024 showcased the country's commitment to sustainable practices, strengthening its position as an attractive sourcing destination in the global textile landscape.  Nguyen Thi Mai, Director of a leading Vietnamese garment manufacturer, expressed satisfaction with Vietnam's growing reputation as a reliable and quality-conscious producer. International sourcing managers, such as one from a major European fashion label, commended VIATT as a platform aligning with their brand's sustainability goals.

Fashion Forward

The event culminated in a spectacular fashion show featuring the latest collections from renowned Vietnamese designers like Nguyen Minh Phuc and Tran Quynh Nhu. This showcase not only highlighted the creativity and talent within Vietnam's fashion scene but also served as a testament to the country's growing potential in the global fashion industry.

Looking Ahead

The success of VIATT 2024 signifies resurgence in Vietnam's textile industry, reflecting its growing global appeal, commitment to innovation and sustainability, and strengthening ties with international partners. With increased attendance, a focus on cutting-edge technologies, and a commitment to sustainable practices, VIATT 2024 positions Vietnam as a key player in the global textile market.