Victoria’s Secret has relaunched its athleisure line, VSX with a campaign featuring top models such as Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill.
Shot by Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign endorses the brand’s new athleisure collection that combines style with performance. Designed for both function and fashion, the new range offerslight-support sports bras with prices starting at $49.95. It also offers VSX Elevate Leggings made with XDefine performance fabric from $69.95, as well as ready-to-wear pieces like trench coats, catsuits, and t-shirts, priced from $44.95.
More than being just a collection, VSX merges performance and fashion. Its designs use body mapping and high-quality fabrics to celebrate women’s curves, empowering them with confidence, support, and ease from day to night with elevated style, says Kira Fisher, Vice President- Brand Design, Victoria’s Secret &Co.
As part of the VSX relaunch, Victoria’s Secret also introduced a new Instagram handle, @VSXOfficial, to create a dedicated space for the brand’s lifestyle content. The VSX collection is now available online at VictoriasSecret.com and in Victoria’s Secret stores across the U.S., with international availability planned soon.
