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Victoria's Secret, Amazon Enhance Shopping Collaboration

Victoria’s Secret & Co. (VSCO) and Amazon Fashion have further strengthened their partnership by introducing a cross-category shopping experience tailored to meet customers' needs.

Building upon the success of Victoria's Secret beauty products in Amazon stores, the brand is expanding its product range to include fashion items. Customers can now browse and shop over 4,000 items across Victoria’s Secret and PINK, encompassing popular products like bras, panties, sleepwear, swimwear, and loungewear. The official Victoria’s Secret Amazon Fashion storefront provides a seamless shopping experience with fast and free Prime delivery. Additionally, select bra and apparel styles will be eligible for Amazon's Prime Try Before You Buy program, allowing customers to try items at home before making a purchase.

This collaboration marks the first time Victoria's Secret lingerie and apparel styles are available through a retail partner in North America, offering broader accessibility and providing customers with a new way to explore and engage with the brand.

The partnership aims to expand the selection and introduce innovative ways for customers to shop. Customers can now shop the core fashion styles of Victoria's Secret and PINK on the Victoria's Secret Amazon storefront.



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