Now that its deal with private equity firm Sycamore Partners has been terminated, Victoria’s Secret plans to concentrate on new merchandise, marketing and the readjustment of the c-suite. The innerwear business, owned by parent company L Brands , will focus on establishing Victoria’s Secret as a stand-alone company. The Bath & Body Works division will be separated.
The Victoria’s Secret team has been very active in improving the quality of fashion and the quantity of inventory, managing expenditures, examining all costs and being in the best position; changing the mix of merchandise, brand marketing and again, carefully managing inventory as we emerge from the pandemic and get back to normal so the Victoria brand can be in the best possible position.
But much like the rest of the retail industry, Victoria’s Secret has suffered amid the pandemic, the crisis that caused both its stores and those of Bath & Body Works in North America to close in March. The Victoria’s Secret and Pink e-commerce businesses also briefly went dark.
