After a gap of five years, lingerie brand Victoria's Secret will once again organise its annual fashion show on Oct 15 in New York. The show will feature the brand’s historic models including Tyra Banks, Gigi Hadid and Taylor Hill.
Victoria’s Secret had canceled its annual fashion in 2019, after various controversies, especially regarding the physicality cult of its models, erupted.In response, the company rebranded itself to embrace diversity, body positivity, and inclusivity. This shift included introducing a broader range of models of different sizes, ages, and backgrounds, and launching campaigns that focus on empowerment and authenticity.
In 2021, Victoria’s Secret introduced the VS Collective, a new group of brand ambassadors, which includes women like Priyanka Chopra Jonas, Megan Rapinoe, and Paloma Elsesser. These ambassadors are meant to represent a more inclusive and diverse vision for the brand, focusing on real stories and achievements rather than just physical appearance
A globally recognised American lingerie, clothing, and beauty retailer, Victoria’s Secret is known for its fashion-forward designs and iconic marketing campaigns. Established in 1977 by Roy Raymond in San Francisco, the brand quickly became a leader in the lingerie industry, offering a wide range of intimate apparel, sleepwear, activewear, and beauty products.
