Fast fashion has caught on in Vietnam. Moderate and budget fashion brands like Zara, H&M and Topshop are attractive to young Vietnamese customers. Fast fashion is the practice of rapidly translating high fashion designs into low-priced garments and accessories by mass-market retailers at low costs. Styles no longer follow a four-season fashion calendar but a weekly one.

And Vietnamese apparel manufacturers are embracing the opportunities to meet growing global fast fashion trends and from which to make breakthroughs. Production processes need to be expedited in order to get new trends to the market as quickly and cheaply as possible. As a result, enterprises will face more challenges in design, order and delivery time. The market has to be won over by fast introduction of designs. Firms need to have a good group of designers who can decode the rapidly changing lifestyles and consumers’ choices in fashion and clothing.

To meet the demand and compete with foreign counterparts, local firms must step up investment in modern equipment and attract more skilled workers. Vietnamese firms have for long been familiar with outsourcing contracts for foreign direct investment companies but now they have to make their own products to adapt to new trends.