Italy's Pitti Uomo show held from January 13 to 16 saw 15 per cent increase more visitors than the January 2014 edition. Foreign buyers grew by 11 per cent while Italian ones increased by 17 per cent. The event registered 35,000 visitors, of whom 24,000 were buyers.

The show covers men’s apparel like formal and classic, rock n roll. Pitti Uomo offers an energetic and stimulating atmosphere in terms of brands, colors, materials and fabrics. Very positive and enthusiastic comments came from US brands that participated in the maiden ‘Born in The USA’ area.

Starting off with a crowded first day, similar to previous editions, from the second day on, visitor numbers increased notably and halls were crowded. A positive atmosphere pervaded the halls. Many exhibitors were pleased with the quality and quantity of visitors, and buyers also showed their enthusiasm for the varied and interesting selection of brands and products on show.

This was the 87th edition of Pitti Uomo. Nudie Jeans has chosen to be part of Pitti for the past two seasons for the show’s international environment and its reputation and for the variety of visitors it attracts. The show offered possibilities for meeting good quality clients.

www.pittimmagine.com/en/corporate/fairs/uomo.html