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Volcom adopts sustainable production methods

Volcom, the men’s, women’s and children’s brand known for its skater influences has adopted sustainable production methods in its new collection “Water Aware.” The collection uses a water-saving wash and finishing process that saves an average 13 liters of water for each pair of jeans. It also uses conservation techniques initiated by Levi’s “Open Source: Water Innovation Guide besides laser technology, which can eliminate thousands of chemical formulations from the finishing process. It also eliminates the use of pumice stones in the wash process, resulting in cleaner waste and less water and energy usage—a technique Neuw Denim recently began using in its Zero collection.

These sustainable methods are just one part of the brand’s Eco-True initiatives, which include a Fair Labor Association accreditation and the introduction of more sustainable materials.

The Water Aware line is part of its Fall ’19 collection and includes men’s, women’s and children’s jeans in slim, modern, skinny, regular and leggings fits.

 
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