The Good Fashion Fund (GFF), managed by Fount and supported technically by Wazir Advisors, has invested $1.75 million in Sharadha Terry Products Private Limited (STPPL), a leading Indian home textile manufacturer known for its MicroCotton brand. The funding will support STPPL’s new sustainable bath and area rugs manufacturing unit, Sri Gugan Mills, in Metupalayam, Tamil Nadu.

The upcoming facility will feature advanced tufting technology and aims to produce 4 million square meters of rugs annually using dope dyed polyester and cotton, with other recycled fibres under development. The unit is designed with a strong sustainability focus, minimizing water usage and eliminating hazardous dyeing chemicals. It includes an in-house effluent treatment plant expected to recover up to 98 per cent of wastewater.

Powered primarily by renewable energy 5.1 MW from windmills and 10.1 MW from solar the unit is expected to generate over 200 jobs locally. Vikram Krishna, Managing Director of STPPL, stated the partnership with GFF reinforces the company's commitment to innovation, clean energy, and community development.

This investment concludes the current deployment phase of GFF, with plans underway for a follow-up fund, Good Fashion Fund 2.0. Bob Assenberg, Fund Director of GFF, noted the strategic significance of entering the home textile segment and commended Sharadha Terry’s sustainability leadership.

Wazir Advisors, the technical consultant on the project, highlighted STPPL’s forward-looking approach. Varun Vaid, Business Director at Wazir, emphasized the firm’s continued role in enabling sustainable transformation across India’s textile sector.

As a prominent home textile exporter, STPPL is well-positioned to scale its sustainability-led growth with this strategic expansion.