Welspun India, one of the largest home textile manufacturers in the world, has introduced a patented, end-to-end traceability process called Wel-Trak. This innovative process ensures customers and consumers can trace the provenance of the cotton raw materials throughout the supply chain from farm through to the retail.

Wel-Trak delivers end-to-end traceability using automated data capture using RFID, customised software for validation and robust IT & ERP systems to enable smooth operations across all stages of the production process.

Dipali Goenka, CEO and Joint Managing Director, Welspun India explains, all customers across the globe are happy about Wel-Trak as it is unique in the textile industry. Having a mechanism in place that enables them to track the source of the final product right back to the specific farm it comes from definitely adds value and transparency to the whole process.

The proprietary process permits traceability of any product back to its fibre source, through a state-of-the-art solution, thus ensuring transparency and real time information. Welspun announced a partnership with Oritain Global, a world leader in the use of scientific traceability to determine provenance of food, beverages, pharmaceutical and now extended to cotton fibre. This partnership ensures independent validation of Welspun’s supply chain using a method of chemical fingerprinting to identify the origin of the cotton fibre used for its home textile products. This exclusive tie-up with Oritain’s traceability technology supplements Wel-Trak and demonstrates Welspun’s commitment to full transparency and traceability of its home textile products throughout the supply chain.