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Welspun towels make their way into the 2015 Rugby World Cup

Indian bed and towel major Welspun has bagged the license to supply towels to the teams vying for the coveted 2015 Rugby World Cup that started on September 18, 2015 in the UK. This is not the first time that Welspun's towels made at its manufacturing capacities in Gujarat are making their presence at a global sporting event. In 2006, the company held license to manufacture towels for the Wimbledon tennis tournament.

The company has emerged strong in manufacturing textiles—towels and bed sheets. Around 95 per cent of Welspun’s revenue is driven by exports to global retailers in the US such as Walmart Stores and JCPenney.

Companies like Welspun are also investing in research and development (R&D) to innovate and grow their business. The company has applied for six patents in Europe, the US, Brazil, China, Korea and Australia for its creations such as natural finish fabric, ergonomics mattress pad and eco-dry towels that use little water during washing. It has already got patents for Hygrocotton that has a hollow core for fluffiness, temperature control and moisture wicking, from the UK and the US in the past two years.