Valued at $2,586.5 million in 2021, the western wear market in India is projected to grow at a CAGR OF 7.6 per cent to reach $6,041.8 million by 2032, as per the latest report by Allied Market Research
Titled, ‘The India Western Wear Market,’ the report indicates, the surge in disposable income and the expansion of apparel e-retailing have significantly boosted the demand for western wear clothing. The increasing youth population and growing fashion consciousness among consumers are further driving market growth. To keep up with dynamic fashion trends and avoid declining sales of existing clothing, brands are sponsoring fashion events and dressing celebrities to set specific trends. Additionally, manufacturers are collaborating with packaging companies to introduce innovative, eco-friendly packaging solutions like biodegradable barrier trays, further fueling market growth during the forecast period.
The India western wear market has experienced substantial growth, influenced by changing fashion trends, urbanisation, increased disposable income, and the growing influence of Western culture on Indian society.
The market is bifurcated into men and women. The men’s segment currently holds the largest share, with jeans being particularly popular. However, the women’s segment is expected to grow at the highest CAGR, driven by a shift in fashion preferences towards western wear.
The market is classified into casual and formal wear. The formal segment holds the largest market share, with a trend towards incorporating traditional Indian elements into Western styles. The casual wear segment, however, is anticipated to grow at the highest CAGR, as consumers increasingly favor comfort and versatility in everyday clothing.
The market is divided into online platforms, specialty stores, supermarkets, hypermarkets, and brand outlets. In 2021, online platforms held the largest market share and are expected to grow at the highest CAGR. The rise in internet users and the convenience of online shopping have significantly increased the demand for western wear.
Major players in the India western wear market include Aditya Birla Fashion and Retail Limited, Chemistry, H&M Hennes & Mauritz AB, Forever21 Inc., Inditex SA, Mango, Shoppers Stop Ltd., Benetton Group, Vero Moda, and Westside.
