A global textile leader with a 220-year history, WestPoint Home officially launched the Phase 1 of its towel production line at its advanced manufacturing complex in the Kingdom of Bahrain. This expansion strengthens the company’s economic footprint and makes the facility the Middle East's only single-site manufacturer of both high-quality linens and towels.
The new line represents an additional $5 million investment into WestPoint Home’s Bahrain operations. Since establishing its presence in the country in 2006, the company has invested over $165 million, underscoring its commitment to manufacturing excellence and promoting tAbdulla bin Adel Fakhro, he ‘Made in Bahrain’ brand internationally.
The inauguration ceremony was attended by dignitaries including Abdulla bin Adel Fakhro, Minister of Industry and Commerce and Noor bint Ali Alkhulaif, Minister of Sustainable Development. Elizabeth Litchfield, Chargé d'Affaires, US Embassy in Manama, noted, US investment from WestPoint Home has supported innovation and benefited the US-Bahrain manufacturing sector for nearly two decades.
The new production line adds the capacity to manufacture premium towels, bathrobes, and bathmats alongside the company’s existing premium bedding and home textiles. Built with sustainability in mind, the facility is designed for reduced environmental impact. Phase 1 is expected to produce 4 million towels annually.
From its vertically integrated Bahrain complex - which handles everything from spinning and weaving to finishing and stitching - WestPoint Home supplies major global markets, including the US, UK, Europe, and the GCC. The company has already exported over $1 billion in products to the United States alone and produces textiles for leading customers like Ralph Lauren, Marriott, and Amazon.
The expansion also deepens WestPoint Home's contribution to local employment. The company currently employs about 1,300 people in Bahrain, including nearly 101 Bahraini nationals in key corporate and technical roles, reinforcing its standing as a major local employer.
Terming the launch as a ‘proud milesone,’ Jonathan Storie, President and CEO, WestPoint Home, says, the expansion is facilitated by Bahrain’s business-friendly environment, modern infrastructure, and supportive government partnerships. The investment advances their global customer service capabilities while creating new opportunities for their local workforce, he adds.
Looking ahead, the company also plans to launch the Phase 2 of the towel production line, Subject to the conclusion of negotiations for a GCC–UK Free Trade Agreement (FTA), the project allow WestPoint Home to significantly expand its exports and sales into the UK market.
