White Milano fair will take place from January 17 to 19, 2015, in Italy. It is expected to host 180 brands, both men’s and women’s, 20 per cent more than last edition, while hosting more upper sportswear and sports-inspired collections. White is an unconventional fashion expo. Both buyers and exhibitors get the feeling of being in a dynamic avant-garde showroom. Every season it attracts about 20,000 buyers from around the globe.

In general, White has introduced a new way of putting on a trade show. It has a fashion-forward spirit and selects and hosts companies from all over the world, offering a complete range of fashion proposals – from high end brands to niche labels – with the common denominator of fine quality. The event will also showcase apparel and fashion accessories, banks and financial institutions, beauty and fragrance, confections and gift assortments.

The fair wants to become even more attractive for global visitors through a series of new initiatives and a more diverse offering of brands. In January important international buyers visit Italy. Compared to Paris, Milan has much more to offer considering the high number of specialized fashion showrooms it hosts. In order to attract key international and Italian visitors White Milano not only wants to present the coolest trends of the moment but also the newest products discovered through its worldwide scouting.

www.whiteshow.it/