Italian fashion trade show White Milano will organize a series of worldwide trunk shows through some of the key international fashion capitals. One will be in Germany, November 17.
The event will present some of the trade show’s participating brands including both established Italian ones and upcoming designers, through a live modeling performance. The aim of the initiative is to show insiders what White Milano offers and how its exhibitors are always different with over 200 new entries for each edition.
Participating in White Milano’s event will be Lucio Vanotti and Stefano Mortari (clothing lines), Peter Non and Manfredi Manara (shoe brands), and sophisticated bags by Giancarlo Petriglia.
The live modeling event will host a selection of designers characterized by a more avant-garde twist and conceptual approach to fashion which better matches the German taste. The evening will also host an opening talk presenting designers who are rooted in Germany. Sharing their experiences will be two Italian designers who are based in Germany, Lulù Poletti from Melampo and Ludovica Diligu, founder of Labo.Art.
White wants to be seen as a brand - rather as merely a tradeshow - through communication projects with a cultural twist. Subsequently White will present a series of events in strategic markets, such as the Far East and North Europe, with avant-garde designers and those Italian businesses that represent the trade show’s success stories.
