The wool industry, British Wool and the Campaign for Wool is planning a magnificent trade event for the South soon. For wool carpet manufacturers, the Wool Floor Show London, will provide a Spring event in March in the region, where much of the product is sold in the country. Some of the best carpet companies will come together to support the many new dynamic promotions, which are pushing the wool industry forward. The event itself, is a key part of the Campaign for Wool and British Wool Marketing Board’s promotional activity.

WoolRetailer.com, a new website for independent wool retailers, will be launched live at the show. This is also a promotional vehicle for wool carpets that has already received the backing and support of many key manufacturers and buying groups. The website includes a wool educational standard that is planned to give retailers and sales personnel ‘Wool Specialist’ status and also provide them with access to materials and promotional packages to support their business. Registration with the website will benefit retailers, as it offers both retailer and consumer appeal. Getting a quality wool retailer in the locality of the consumers is the aim and also that wool retailers can gain more knowledge, status and access tools to help them be better informed to sell wool carpets.

Campaign for Wool’s Wool Carpet Awards is the highlight of the event, which will celebrate wool’s performance, quality and style. The event will take place at the Chelsea Football Club Stadium.

Bridgette Kelly of the Campaign for Wool believes that the Wool Floor Show London is going to be the most impressive and stylish statement for wool flooring.