The Woolmark Company debuted at this year's Blueprint trade and consumer show, presenting Wool Denim fabric. Held on May 8 and 9, Blueprint is part of the larger Amsterdam Denim Days events showcasing all products in denim. 

With an aim to increase the share of wool worn by consumers, the Woolmark Company is promoting wool blended with denim. While blending wool with cotton is not a new concept, improved manufacturing processes and a wider acceptance of denim apparel in both social and work places has given wool the opportunity to have a greater presence in this area. The global authority on wool will presented a 'new' Wool Denim at Blueprint that uses exactly the same warp yarn as traditional denim, but replaces some, or all, of the weft yarns with machine-washable wool to deliver a high-performance denim fabric.

Previous attempts to create wool/cotton blends in denim have used an intimate blend of wool with cotton -- two fibres which are not easy to combine in a yarn. Yet by replacing some, or all, of the weft yarns with wool, a higher performance and more cost effective fabric can be produced.

Wool Denim, apart from having features like strength and versatility also has the extra resilience, elasticity, odour resistance, moisture management and most importantly warmth found in wool. Wool adds an extra element of warmth even in the coldest of winters and takes the initial chill out of putting on regular denim jeans.

www.woolmark.com