Woolmark has introduced a new resource in both physical and digital formats as a comprehensive guide for wool denim fabrics.

Titled, ‘The Wool Lab Denim Edition,’ the research material is presented in two books, organized in seven distinct categories: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys. This specialized Wool Lab highlights innovative new blends, such as wool-hemp, wool-lyocell, and even 100 per cent extra-fine wool spun with luxurious fibers like silk, cashmere, or paper. These blends offer unique benefits and applications for those on the cutting edge of innovation.

Additionally, Woolmark emphasizes wool’s natural thermoregulating properties, making wool denim suitable for all seasons by providing immediate warmth and mitigating the initial chill often associated with cotton jeans.

The accompanying toolkit offers in-depth insights into wool's performance in denim applications, providing guidance on fiber selection, fabric construction, finishing techniques, and sustainability practices.

While denim has historically been synonymous with cotton, Woolmark notes a growing demand for wool-infused denim, which it claims offers an ‘elevated sensibility to this timeless staple.’

Demand for wool denim swatch requests through The Wool Lab has been increasing over the past four years, states Julie Davies, GM for Processing Innovation & Education Extension. The timeless appeal of denim is enriched with wool’s skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary, she adds.

Woolmark prominently featured the launch at Denim PV in Milan earlier this week, marking its first dedicated presence at the event. This space aimed to underscore the ‘versatility and iconic nature of wool denim.’