The new technology allows rugs made of New Zealand wool to be colored with pure gold. The proprietary process is called ‘Aulana’, and the technology’s science comes from early alchemical processes used to create the color in stained glass windows of Gothic cathedrals.

Wools of New Zealand is a grower-owned sales and marketing company owned by New Zealand sheep farmers. It was launched in 1994. Wools of New Zealand is a premium brand identifying carpets and rugs made by licensed partners who meet demanding quality standards and fiber content requirements.

The company takes special care of the land, animals and people to grow the world’s finest wool. New Zealand wool is the whitest purest wool in the world; it’s ideal for making carpets and textiles of exceptional beauty and outstanding quality.

Aulana uses gold to create color without dyes, shifting light into soft purples and grays. Aulana is simply pure New Zealand wool colored with pure gold. Aulana demands the cleanest, purest fiber which can deliver rich color without fault. This is a new innovation in wool yarn. The rugs are a unique blend of precious metal and natural fiber to create an exclusive textile.

www.newzealand.com/‎