American denim brand Wrangler solidifies a new multi-year sponsorship deal with the Dallas Cowboys, marking a meaningful connection between the two iconic American symbols. Wrangler plans to celebrate cowboy culture during the 2023-2024 Cowboys season with activations at AT&T Stadium, social content featuring players, cheerleaders, and the Flag Team, and in-store promotions in Texas-based retail locations on Wednesdays. The sponsorship reflects the natural alignment of Wrangler's brand values with the lifestyle of Cowboys players and fans, creating a shared bond and mutual fandom for denim's iconic brand.
LATEST TOP NEWS
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Luxury resale’s next big battle is no longer digital, it is about who controls s…
For nearly a decade, the luxury resale story was written in the language of platforms. Market leadership was measured by... Read more
Digital Arms Race: Indian apparel giants deploy AI to neutralize tariff crisis
The Indian textile and apparel sector is in a digital survival phase in 2026, shifting from traditional labor-intensive models to... Read more
Europe’s Textile Endgame: Why Project FAE is becoming fashion’s most critical in…
Europe’s apparel majors are no longer treating circularity as a branding layer. With Project FAE or Feedstock Activation Europe, the... Read more
Engineering color at source, dye-free production is cutting cost, water, and tim…
For over a century, coloring has been anchored in wet processing, an energy-intensive, chemically saturated stage that happen post spinning.... Read more
The €11 bn deadlock, can Europe’s textile recycling catch up?
Europe is at a tipping point. Fast fashion consumption, led by rising incomes and a growing global middle class, has... Read more
From field to fiber, Bharat CottonNet is closing India’s cotton value gap
India’s cotton economy is entering a decisive phase of reform with the rollout of Bharat CottonNet 2026 along with the... Read more
US apparel imports drop 13.5% as Vietnam gains and China’s grip breaks
The US apparel sourcing market has entered 2026 with a sharp demand decline but an equally important shift in supplier... Read more
H&M finds growth below revenue line as margin discipline pays off
H&M Group’s latest quarter signals a decisive shift in global fast fashion: scale is no longer the primary reason for... Read more
As Europe cuts orders, India sees a rare export window post-FTA
The sharp dip in EU apparel imports is not, at first glance, the kind of headline exporters celebrate. January’s 15.48... Read more
The Death of the "Stockpile" Model: Inside the Digital Textile disrupt…
For decades, the global textile industry has been a game of high-stakes gambling: manufacture thousands of identical garments, ship them... Read more
MOST POPULAR NEWS
