American denim brand Wrangler solidifies a new multi-year sponsorship deal with the Dallas Cowboys, marking a meaningful connection between the two iconic American symbols. Wrangler plans to celebrate cowboy culture during the 2023-2024 Cowboys season with activations at AT&T Stadium, social content featuring players, cheerleaders, and the Flag Team, and in-store promotions in Texas-based retail locations on Wednesdays. The sponsorship reflects the natural alignment of Wrangler's brand values with the lifestyle of Cowboys players and fans, creating a shared bond and mutual fandom for denim's iconic brand.
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