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Wrangler launches first denim collection from organic cotton


As a part of the Jeans Redesign Project, Wrangler has launched its first denim collection made with 100 per cent organic cotton. The collection features a biodegradable patch, raw copper shanks and buttons without any chemical finishing, and stitched bar tacks to replace metal rivets, which make the garments easier to recycle. It aligns with the brand’s own target to source 100 per cent sustainably-grown cotton by 2025.

The Spring/Summer 2022, collection features the classic Greensboro fit in natural indigo for men. For women, it offers three jeans fits – the straight-leg Wild West and wide-leg Worldwide styles, both in a darker wash, and the Barrel fit in a mid-blue wash. A set of guidelines aiming to change the way jeans are designed and made, The Jeans Redesign Project was launched by the Ellen MacArthur Foundation n 2019. The project uses the principles of a circular economy to encourage the denim industry to create long-lasting, recyclable jeans.

Under its WeCare Wrangler platform, Wrangler has launched the Indigood initiative that aims to reduce water usage by more than 90 per cent during fabric production. Wrangler also aims to achieve 100 per cent renewable energy and preferred chemistry by 2025, and reduce water consumer to 50 per cent by 2030.


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