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XXV Milano Unica: Textiles & Accessories Trade Show end on a positive note

"Textiles and Accessories Trade Show, held from July 11 – 13, recorded over 6,000 exhibitors showcasing high-end collections for the Fall/Winter 2018/2019 season. International exhibitors mainly came from: Netherlands (+46 per cent), Portugal (42 per cent), Germany (+32 per cent), Russian Federation (+32 per cent), Spain (+28 per cent), USA (+26 per cent), UK (+20 per cent), France (+15 per cent) and Turkey (+11 per cent). Conversely, the number of Italian businesses and mills from the Far East countries and, especially, China, slightly decreased."

 

 

XXV Milano Unica Textiles Accessories Trade Show end

 

Textiles and Accessories Trade Show, held from July 11 – 13, recorded over 6,000 exhibitors showcasing high-end collections for the Fall/Winter 2018/2019 season. International exhibitors mainly came from: Netherlands (+46 per cent), Portugal (42 per cent), Germany (+32 per cent), Russian Federation (+32 per cent), Spain (+28 per cent), USA (+26 per cent), UK (+20 per cent), France (+15 per cent) and Turkey (+11 per cent). Conversely, the number of Italian businesses and mills from the Far East countries and, especially, China, slightly decreased. However, these countries will have another opportunity at the October edition in Shanghai.

The XXV edition of Milano Unica, was organized with the support of Italian Ministry for Economic Development and ICE Agency, its operating arm, included 456 exhibitors which his 20 per cent over September 2016 edition . Nearly 145 businesses participated in the Japan and Korea Observatories and in Origin Passion and Beliefs, totaling 601 exhibitors.

The opening ceremony

XXV Milano Unica Textiles Accessories Trade Show end on a positive note

 

The opening ceremony, introduced by Ercole Botto Poala, President of Milano Unica, was attended by the Ivan Scalfarotto, Deputy Secretary for Economic Development; Giuseppe Sala, the Mayor of Milan; Michele Scannavini, President of ICE Agency and Claudio Marenzi, President of SMI. “We took a chance and were rewarded by the market. The day before the opening I would have considered a 10 per cent decline in attendance successful, but instead, results are in line with the September 2016 edition, thanks, especially, to the good performance in terms of the participation of international buyers. The doubling of their visiting time is the true confirmation of the strategic importance of the anticipated dates. A winning move that was well received by our exhibitors and we are grateful to have the chance to make this available to the entire Made-in-Italy supply chain,” said Poala.

He said next year the show will take place from July 10-12. Poala reiterated the need for taking necessary risks as entrepreneurs, to face the emerging and rapid changes in the market. He said errors can occur when one tries new things, but it is much worse to hold one’s ground and refuse to implement new innovative solutions..

Concluding remarks

The general satisfaction recorded among exhibitors and visitors regarding the quality of the offering and services provided was good. “We know we can count on a proven team that does not fear innovation. Also, we can count on the collaboration and flexibility of our suppliers and, in particular, of Fiera Milano. And, last but not least, we can always count on the support of ICE Agency, which, on the occasion, also ensured the participation of an important delegation of buyers coming from China, Japan, Korea, USA and Russia,” said Massimo Mosiello, General Director of Milano Unica, Head of Operations of the textiles and accessories trade show since the first edition. The 12th edition of Milano Unica China will be held from October 11-13, 2017 in Shanghai and the 26th edition of Milano Unica will be held February 6-8, 2018 at Fieramilano Rho.

 
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