Inditex will progressively incorporate Zara Home into the Zara brand. Since 2003, Zara Home, a chain dedicated to homeware and loungewear, has existed as an independent brand within Inditex. The long-term goal is to consider Zara Home as a fourth section of Zara. The strategic decision to integrate Zara Home operations into Zara was motivated by the brands’ increasing synergies. Zara Home will continue to operate with an online shop and 603 standalone stores (of which 524 are directly operated and 79 are franchises), but a selection of its products will also roll out across selected Zara stores as part of a new section, dedicated to homeware and home decor, joining the existing Woman, Man, TRF, and Kids.
Zara Home will become an extension of its sister brand, following in the footsteps of Zara Kids, which is featured as an section within Zara stores and also operates as a standalone brand with 128 stores worldwide. Additionally, plans are to progressively incorporate Zara Home products on the Zara website in some markets starting from next autumn/winter. This will make Zara Home available in many more countries, and allow Inditex to run trials to test the demand for its products, as well as customer behavior, in new markets.