Spanish brand Zara is leading the fashion industry in its home country. In terms of unique customers, Zara is the absolute leader in Spain. During July, the Spanish retailer welcomed over 2, 53,000 customers, while the number two on the list, Asos, stays behind with 1,05,000 buyers. Zalando and Pull & Bear are other popular online fashion destinations for Spanish consumers.
Zara is the flagship brand of the Inditex Group. Zara also has the best conversion rate in the Spanish online fashion sector. Its conversion rate is 12 per cent, which is more than its competitors Asos (nine per cent) or Massimo Dutti (nine per cent). Zalando, the biggest online fashion retailer in Europe, welcomed more unique visitors in July than Zara, but ended with a conversion rate of three per cent.
In Spain, more than half a million people shopped fashion online during the month of July this year. An average order of clothing and accessories was worth 57 euros. Especially, Zara was a popular shopping destination, followed by Asos and Zalando.
A majority (56 per cent) of online fashion shoppers in Spain is female, while the share of women is even higher (69 per cent) when we look at the amount of money spent on fashion online.