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70th anniversary for Simone Perele

Iconic French lingerie brand, Simone Perele, celebrates its 70th anniversary in 2018 and will be launching its 1948 collection.

In 1948 Madame Perele set up a small workshop in Paris and her working credo, ahead of its time, was “in order to reveal a woman’s beauty, we must liberate women’s bodies.” The contemporary offer recreates traditional styles from the late Madame Perele: from beautiful satin corsets with elegant top-stitched branding along the neckline to stunning edgy bustiers that accentuate women’s curves.

Simone Perele is renowned as one of the leading manufacturers of fine French lingerie. Every collection is inspired by art, travel and culture. The brand is available in over 120 independent retailers and department stores throughout the UK & Ireland.