As part of its active engagement in the fight against COVID-19, Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a collaboration with Soorty for the development of the Pakistan-based denim manufacturer’s new collection combining eco-advanced colors with hygiene & protection technologies.
The collection will include some of the most advanced of Archroma’s technologies, innovations and systems for coloration, hygiene and protection such as an aniline-free* indigo system, Pure Indigo Flow, based on the new Denisol® Pure Indigo developed by Archroma to preserve the health of denim workers and aquatic life; a water-saving dyeing technology, Advanced Denim, based on innovative dyeing processes used with sulfur-based Diresul® RDT blue specialties and an antibacterial treatment based on Sanitized® technology and designed to keep the garment odor-free, fresh and germ-free.
The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and, coming soon, masks.
