American Exchange Group (AXNY) has acquired the well-known women’s fashion brand specializing in apparel and swimwear-Venus. This move is a strategic step for AXNY to expand its portfolio of owned and licensed brands.

Founded in 1984 and based in Jacksonville, Florida, Venus has built a loyal customer base through its e-commerce and catalog retail channels by offering bold, confident styles.

According to Alen Mamrout, CEO, American Exchange Group, the acquisition aligns with the company's goal to grow its presence in the fashion and apparel sector. AXNY's resources and expertise will help unlock Venus’ full potential in a changing retail environment, he states.

Laura Bollier, CEO, Venus highlights, AXNY's support will allow Venus to sharpen its focus on its core identity of creating ‘bold, effortless, empowering fashion.’

Under the new ownership, Venus plans to streamline its product line into more curated seasonal collections and expand into new retail partnerships. The brand will continue to operate from its Florida headquarters, focusing on digital growth and improved customer engagement.