Better Cotton Initiative (BCI) is releasing a revised version of Better Cotton Claims Framework. This follows a realization that the need for members to communicate about sustainability is growing and evolving and that the framework must evolve in parallel with growing market and consumer demands. The updated framework includes key changes that allow members to communicate about their sustainability efforts in a clear and compelling way, while at the same time ensuring that the information is accurate and credible. The latest version includes a new type of sustainability claim for eligible retailer and brand members. The Better Cotton Claims Framework is one of six components of the Better Cotton Standard System and equips members to make credible and positive claims about Better Cotton. The framework is an important tool that supports BCI’s efforts to drive demand by building market awareness of the production of Better Cotton in partnership with BCI members.

Better Cotton Initiative is a global non-profit. BCI also gives members the guidance they need to report on their achievements in a way that is credible and transparent. The BCI on-product mark – one-way retailer and brand members can communicate directly to their customers – now references mass balance directly in the required BCI logo. Customers wanting to know more about a member’s sustainability claims and about BCI can have access to more detailed information.