In March this year, Birla Cellulose launched 'Liva', as an independent property. Liva is expected to play a key role in producing excellent fabrics in line with consumer tastes and demands. During S/S15, Liva tagged garments were available with major retail brands, across 84 cities. Recently Liva hosted the Liva Partner Conclave 2015 in Jaipur in collaboration with the Garment Exporters Association of Rajasthan.

The focus of the event was on Liva S/S16 collection specially highlighting Indo-western and ethnic garments. Liva has been a vital ingredient in the entire gamut of fashion wear from skirts, kurtis to palazzos.

Manohar Samuel, President, Marketing & Business Development, Birla Cellulose addressed the audience and stressed on the importance of the event as he said “Our vision of taking brand Liva to the consumer along with our brand associates and the Liva Accredited Partner Forum Members has now reached greater heights with the inclusion of leading garment makers under the Garment Exporters Association of Rajasthan”.

Birla Cellulose also launched a unique concept called ‘Liva Accredited Partner Forum’ (LAPF), of aggregated partners in March 2015 which saw a continuation in this meet. LAPF is a community of spinners, fabricators and processors, who work closely with Birla Cellulose on innovation, quality and technology to deliver Liva fabrics to consumers.