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Brand Lycra returns to Moda as headline sponsor

Moda, the leading UK show for lingerie and swimwear will be held from February 19 to 21 at Birmingham. And this time brand Lycra is returning to the exhibition as the headline sponsor. It will showcase new trends and innovations for 2018.

Ensuring that the Lycra is seen as an industry leader in the lingerie and swimwear segments, the brand will showcase a collection of body wear created to demonstrate the brand’s expertise and variety of technologies. Taking centre-stage for product innovations, the Lycra fibre brand keeps ahead with new product developments and boasts a broad range of fibres and fabric concepts including Lycra fibre, Lycra Beauty and Coolmax fabric technology, the company explains in a statement.

With Invista Fashion Directions turning into being a recognised source of inspiration creating value for brands and retailers alike, the Moda show will host Invista’s 2018 must-have trend capsule collection. The collection will feature seven trends and technologies aiming to revolutionise women’s wardrobes, with one of these trends highlighting the growing athleisure trend engaging with the motto I Am Every Woman.

According to Lycra, athleisure makes a statement with the Optimised Self trend reflecting those that work hard to maintain their body balance. Fabrics are enhanced by compressing muscles and optimising performance with the use of Lycra Power technology. Combined with FreshFX technology by Lycra, this fibre innovation is also said to deliver freshness in wear.

Lingerie can be seen as a perfect understated and luxurious base layer with Flawless Me which focuses on mindfulness, peace and tranquillity. On the other hand, Lycra Beauty Cooling is designed to offer sculptural shaping with comfort and freshness and a palette of pale shades is used to match the softness and subtleness of this trend. Swimwear glorifies strong and athletic-looking shapes with Lycra Shaping technology as a key fibre innovation for the My Wild Side trend. Textiles are lightweight and draping with animal skin and tribal prints with camouflage glamour.