Candiani Denim, an Italian premium denim manufacturer, will officially launch its Coreva Design brand on September 19 during Milan Fashion Week.
The brand offers only natural and biodegradable stretch denim collections made from Coreva technology, which is patented exclusively worldwide by Candiani Denim. Coreva harnesses the elastic properties of a plant material, derived from natural rubber, to provide comfort without the need for synthetic yarns.
This particular stretch denim cloth, which uses no plastics, reduces its ecological impact at the end of its life by degrading in less than four months instead of 200 or more years.
Coreva Design uses fabrics that are the result of regenerative agriculture practices, the most responsible and conscious way of farming, which puts the properties and health of the soil first. Its collection consists of three distinctive and dynamic areas dedicated to leisure, premium denim and ready-to-wear.
The collection offers various styles including 5-pockets, worker trousers, chinos, denim jackets along with maxi shirts, as well as cargo, miniskirts, tops with maxi pockets, chemises and overcoats. Completing the selection are sweatshirts, hoodies and joggers made from an exclusive fabric of the Coreva family that is extremely soft and available in écru, indigo, gray and terracotta colors.
The brand will be managed through the company's executive offices in Mentana Square, next to the company's Candiani Denim Store. Artistic direction of the project's communication will involve Matteo Ward and Wråd Design Studio.