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Cashmere Luxury brand Sand River enters US market

Cashmere Luxury brand Sand River has entered the US market with an aim to offer complementary shipping to its US customers from its Shanghai location within four days and a local US-based return policy. The fashion brand currently operates eleven boutiques in Asia and has a worldwide e-commerce presence through its website Sand River Cashmere.

Sand River counters the current fast fashion trend by guaranteeing genuine, high-quality and long-lasting cashmere products which are sourced directly from the grasslands of the Alashan Plateau of Inner Mongolia thus refusing to meet the demands of today's mass-produced markets by compromised quality. Quality, tradition and comprehensive sustainable practices are thus imperative for the company that has been active in the international fashion scene since 2007 and has been present at major fashion shows in Tokyo and Paris.

Sand River has put together a creative team of international designers and artists that spans the globe including world-renowned Japanese designer and multiple fashion award recipient Junko Koshino, French-Columbian artist Francesca Brenda-Mitterrand and fashion designers Antje Weidner and Qin Wanyu from Germany and China, respectively.

Animal lovers can also wear Sand River's products without compromising their standards, given that all products are made of 100 percent pure and sustainably sourced cashmere: The brands own sourcing base of 30 local herding families, some of whom operate on Guo family-owned grasslands, are treated with utmost care and respect, including the goats.