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CHIC Autumn Shanghai: The bridge for entering the Chinese consumer market

"CHIC Autumn Shanghai being held from October 11 to 13, 2017, opens with nearly 850 national and international fashion brands, those will present themselves to the Chinese audience and use the platform to enter the Chinese fashion market and expand their network."

CHIC Autumn Shanghai The bridge for entering the Chinese consumer market

CHIC Autumn Shanghai being held from October 11 to 13, 2017, opens with nearly 850 national and international fashion brands, those will present themselves to the Chinese audience and use the platform to enter the Chinese fashion market and expand their network.

CHIC is the largest fashion fair in Asia being held since over 20 years; till 2014 in Beijing and since then it is being held in Shanghai. The next show in October will be the third Autumn show, covering around 50.000 sqm and showcasing comprehensive overview of around 850 international and Chinese fashion brands.

CHIC Autumn Shanghai The bridge for entering the Chinese consumer

According to a recent study conducted by OC & C Strategy Consultants, in no other country in the world do consumers adapt faster than in China. They have long since become connoisseurs of lifestyle. The focus is no longer on mass-fashion, but on individual styles according to the motto "be different". They are well informed by internet, international magazines, clubs and shopping malls.

With currently 6.7% economic growth, China is still at the top of the world's fastest-growing countries (Germany 0.7%), especially in the middle class. Consumer demand for fashion is growing steadily in China. Chinese consumers have high affinity for international brands. Chinese millennial is considered as extremely free-spending consumer.

CHIC Autumn facts in brief

Around 850 exhibitors will show their latest collections at the fair; they come from around 20 nations and regions. All fashion product lines and styles are presented, from ready-to-wear for women/men/kids via accessories, bags and shoes to body/beachwear.

The international pavilions perform with all kind of fashion products along with Chinese brands, showcase in different lifestyle sections: HERITAGE (leather/fur/outdoor), URBAN VIEW (menswear incl. bespoke and denim), NEW LOOK (womenswear), KIDS’ PARADISE (kidswear), SECRET STARS (accessories, bags, shoes, cosmetic), IMPULSES(designer).CHIC YOUNG BLOOD is focusing on fashion for the next generation and creating a "clubbing feeling". Integrated as "shows in show" as well will be SHANGHAI BAGS and the Korean PREVIEW CHINA.

FASHION JOURNEY as international view on fashion

Nearly since its beginning of CHIC the Italian and the French pavilion are participating at CHIC, including long-time participants, the Italian brands Dolcepunto or Giovanni Fabiani

 
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