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China’s new platform for fashion business

LINKINGplus, which will take place from November 7 – 9, 2016 in Xiamen during Xiamen Fashion Week, is the new platform for professional matchmaking in the fashion business. Protagonists of the fashion shows among others are A William Tang, Aimer, Fun by Joeone and more. China's well-known brands such as Septwolves, Joeone, SE7VEN, Lilanz, K-Boxing, ANTA, Beni Bear, Edenbo, E-Joyous, it's Q, FGN, PEAK are located in Xiamen region.

With about 2.5 million residents in Southeast China, Xiamen is a coastal city and one of the economic centers of China's coastal region. The region around Xiamen represents one of the main clusters in the apparel sector in South China, close trade relations exist with Taiwan.

For the first time during Xiamen Fashion Week, a B2B platform for the fashion industry entitled ‘LINKINGplus’ will be launched at the Xiamen International Conference Center Hotel & Xiamen International Conference Center. LINKINGplus connects brands from around the world with Chinese fashion brands, the Chinese garment industry, investors, showroom owners, wholesalers and retailers mainly from Xiamen, but also from other regions including Taiwan. LINKINGplus is a smaller but efficient platform with about 100 participants and about 1,000 visitors.

The event is an additional tool for Asia’s largest fashion fair CHIC, China International Fashion Fair, taking place twice a year in Shanghai - seen to obtain further knowledge of the Chinese market in this trade mission and to establish personal contacts for the market entry in China.