The Chinese down jacket brand Bosideng is the leading brand in the global down jacket market. So says Euromonitor, an authoritative global market research institution. Since it began to focus on down jackets in 2018, Bosideng has been racing ahead with excellent performance. In terms of design, Bosideng excels at integrating global designer resources for international IP collaboration. The great fusion of eastern and western cultures thus becomes a starting point to meet the needs of the international audience. Bosideng has launched collaborations with international designers.
As consumption is upgrading, and young people are becoming the main consumers, down jackets need to be both warm and fashionable to meet their increasingly demanding needs. With growing concentration of the down jacket industry, Bosideng, the world-leading down jacket brand, has benefited from its strong core competitiveness. As a 45-year-old devoted and professional down jacket brand, Bosideng has forged ahead through product changes and technological innovations, developing strong competitive barriers in product quality and performance. Moreover, in terms of operations, Bosideng actively works on digital innovation in the supply chain for an active web presence. It has set up a data middle platform to connect all the links on the supply chain for a streamlined and efficient online service.