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COTTON USA promotes at Texworld, Première Vision in Paris

COTTON USA delivered US cotton sourcing assistance to major apparel industry players at the Texworld and Première Vision trade shows in Paris, while continuing to display its ‘Love My Cotton’ global advertising campaign. Supima and COTTON USA together exhibited at Texworld and it jointly exhibited with Cotton Incorporated at Première Vision. For COTTON USA, this was a venue to promote US cotton and its global marketing and licensing programme as the shows represented the largest combined exhibition of the world’s apparel manufacturers.

COTTON USA had four companies from different countries expressing interest in becoming licensees. Besides, 24 COTTON USA-licensed mills from China, Hong Kong, Indonesia, Korea, Pakistan, Thailand and Turkey displayed their products at the exhibition.

Information on the Cotton LEADS programme and global developments in the cotton and apparel sectors was supplied at the booth apart from garnering support and COTTON USA licensing. COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts, where various segments of the cotton textile supply chain met at the booths.

The booths were visited by international brands and retailers, which included, Gerry Weber and Original Marines and Marks and Spencer. USDA FAS Counsellor David Salmon and FAS Agricultural Marketing Assistant Laurent Journo also visited, which was an honour for COTTON USA and Supima. His Excellency M Shahidul Islam (The Ambassador of Bangladesh in France) was also welcomed by COTTON USA. A meeting with His Excellency Ghalib Iqbal (The Ambassador of Pakistan in France) was also held.

 
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