This season was all about fashion at Las Vegas. There were plenty of new brands, an evolution of trends and some dramatic shifts - especially in the streetwear market. UBM/Advanstar, owner of MAGIC Marketplace and Project, held its menswear shows from February 16 to 18 at the Mandalay Bay Convention Center.
Around 1,000 men’s brands were spread out over 300,000 sq. ft. of show floor at the Project. In the men’s market where fashion doesn’t change at a radical pace, designers stand out by staying focused - and stepping up their fashion game.
The show revealed that experiment with technical materials and adding a tailored fit to outerwear pieces can create an innovative look. While many tried and tested trends such as bomber jackets, denim, military themes and plaid continued, brands updated trends with their own twist. Casual continues to be an ongoing focus in the market. The Tents, which grew 15 percent this season, showcased many directional designer and advanced contemporary brands including Billy Reid, Vince, Drifter, Belstaff, Whyred, Aquascutum, Scotch & Soda, 3x1, Stitch’s, Jean Shop and J. Lindberg.
Modern Assembly, which includes Agenda, Liberty Fairs and Capsule continued at the Venetian’s Sands Expo Center from 15 to 17 February. Bottoms, especially denim, were a breakout category in Vegas. A key trend was high fashion inspired denim and bottoms with heavy washes, finishes and rips and finishes at an affordable price point.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Polyethylene stretch yarn challenges elastane’s hold on activewear
The global activewear, denim and intimate apparel markets have built a substantial business around stretch. But the same fibre combinations... Read more
Automation Meets Italian Design: FFI Srl unveils ‘Next-Gen Robotics’ to help bra…
At the recently concluded autumn edition of Ready to Show inside Hall 10 at Fiera Milano-Rho—staged alongside the Milano Fashion... Read more
From Dhaka to Milan: Mascom Composite backs Southern Europe’s sports and lifesty…
While the trade floor of Ready to Show Milano inside Hall 10 at Fiera Milano-Rho placed a heavy spotlight on... Read more
How surging silver prices are reshaping ‘Mid-Tier’ fashion jewellery
Escalating global bullion volatility and raw material pricing pressures are forcing a fundamental reassessment across the mid-tier fashion jewellery trade.... Read more
Milano Fashion & Jewels: How ‘Re-Engineered’ heritage crafts are driving hig…
A counter-movement against industrial uniformity is reshaping European bijouterie, transforming authentic craftsmanship into a powerful lever for high-margin boutique growth.... Read more
The "Total Look" Retail Revolution: The integration of jewellery, acce…
The conventional boundaries separating fashion jewellery, ready-to-wear and leather goods, have collapsed on the international retail floor. At the September... Read more
Why Rules of Origin could limit India’s FTA gains
India’s growing network of trade agreements promises lower tariffs and wider market access for its textile and apparel exporters. But... Read more
India-New Zealand FTA opens tariff-free route for textile exporters
The India-New Zealand Free Trade Agreement (FTA), which comes into force on October 20, 2026, creates a new tariff-free corridor... Read more
Virgin polyester drives global fibre output to record 139 mn tonnes
Global textile fibre production reached a record 139 million tonnes in 2025, up 5.3 per cent from 132 million tonnes... Read more
Turkish apparel bets on ‘High-End Value’ at Ready to Show Milano
At the autumn session ( September 12-14, 2026) of Ready to Show inside Hall 10 of Fiera Milano-Rho, the Mediterranean... Read more











