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Digitisation offers new opportunities for apparel industry

Current fashion trends are changing at a quick pace and demand for individualised products is rising. These are the challenges faced by apparel manufacturers. And what better solution than digitisation, however, through the entire process chain Human Solutions will show just how this can be done at the PI Apparel show on February 12 and 13 in Los Angeles.

Andre Luebke, General Manager of Human Solutions of North America Inc. says, many companies are recently defining their way towards digitisation. There’s a heady feeling of sweeping change and optimism in the air. Digitisation is no longer being challenged and doubted. Companies know that digitisation offers new opportunities and creates new business models.

Luebke says 3D is the key to more speed. “We offer a simulation that is so close to reality, that you think you can touch the garment. Our software Vidya can replace physical prototypes. The drafts can also be used for order and webshops’. At the PI Apparel, Human Solutions will showcase how 3D is changing the way of product development in the apparel industry,” he added.

Andre and Matthew Cochran, VP Business Development, On-Point Manufacturing, will offer a session ‘Adapting your Design, Development and Manufacturing Processes to the New Shopping Habits of the Ever-changing Consumer’. Human Solutions will share information about “Size North America.” This is the most extensive measurement survey project on the North American continent to date, which started in 2017. It is carried out by Human Solutions in collaboration with many partners. During the survey, body measurements, proportions and demographic data of 18,000 men, women and children will be collected. At the PI Apparel, Human Solutions presents first results and tendencies.