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E-com to boost global knitwear market in future

"A report on the global knitwear market for 2016-26 predicts a rise in demand for knitwear products across the globe due to increasing use of e-commerce. There is also an increase in global online sales of knitwear products, which are part of the fashion and apparel industry. The global e-commerce business of fashion and apparel is expected to increase from $408 billion in 2017 to over $706 billion in 2022, rising at a CAGR of 11.6 per cent. Online sales of knitwear products is increasing due to growing penetration of e-commerce in emerging economies like Brazil, Russia, India, China, and South Africa (BRICS)."

 

E com to boost global knitwear market in future 001A report on the global knitwear market for 2016-26 predicts a rise in demand for knitwear products across the globe due to increasing use of e-commerce. There is also an increase in global online sales of knitwear products, which are part of the fashion and apparel industry. The global e-commerce business of fashion and apparel is expected to increase from $408 billion in 2017 to over $706 billion in 2022, rising at a CAGR of 11.6 per cent.

Online sales boosts market size

Online sales of knitwear products is increasing due to growing penetration of e-commerce in emerging economies like Brazil, Russia, India, China, and South Africa (BRICS). Increasing penetration of smartphones across emerging economies, rise in middle class population with increasing discretionary income, and innovative and advanced e-commerce technologies are also driving demand for knitwear products. Online knitwear sales are also increasing due to a rise in average revenue per user (ARPU) in e-commerce knitwear products compared to ARPU of offline knitwear product sale. The ARPU of e-commerce clothing market is expected to increase from $270 in 2018 to $301 in 2022. Knitwear products are a major segment of the fashion industry.

The e-commerce in fashion industry in the US and Europe are expected to expand at a CAGR of 8.8 per cent and 8.7 per cent between 2017 and 2022 respectively; on the other hand, e-commerce in fashion industry in China is expected to grow in double digits at a CAGR of 14.1 per cent between 2017 and 2022. Thus, rising penetration of e-commerce in knitwear sales is boosting the market size of knitwear products across the world.

Product, fabrics, distribution channels drive up sales

The study segments the global knitwear market according to product and material types, application, consumerE com to boost global knitwear market in future 002 group and distribution channel. Products are classified as: innerwear, t-shirts & shirts, sweaters & jackets, sweatshirts & hoodies, shorts & trousers etc. Based on fabric, the market is classified into natural, synthetic, and blended. On the basis of application, the market is segmented into outerwear, innerwear, sportswear and others. Based on consumer group, the market is segmented into men, women, and kids. Further on the basis of distribution channel, the market is segmented into online and offline.

The analysis of these segments is based on present and forecasted global demand for knitwear products and prevailing and future trends across North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Companies dominating the market

The report includes a SWOT (Strength, Weakness, Opportunity, and Threat) analysis of the market, Porter’s Five Force analysis of the market, ecosystem analysis, key macroeconomic indicators influencing the market and raw material analysis of the knitwear industry.

The report highlights major companies operating in the global knitwear market including Adidas, Gap, Gildan Activewear, Hackett, Abercrombie & Fitch, Loro Piana S.P.A., Marks & Spencer, Nike, among others.

 

 
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