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Egyptian cotton promoted by Cotton for Life initiative

The initiative 'Cotton for Life' is being promoted by ALEXBANK in partnership with Intesa Sanpaolo, the official global partner of Expo Milano 2015. The initiative promotes Egyptian cotton and enhances competitiveness of Egyptian cotton textiles globally, coinciding with Milan Fashion Week. The objectives were presented at the Intesa Sanpaolo's Pavilion ‘Waterstone’.

The aim of ‘Cotton for Life' is to develop and apply environmental protocols to sustain the Egyptian cotton industry, from cultivation stage to end product. Delivery of high-quality exportable products that can compete in global markets is the ultimate goal. The importance of the Corporate Social Responsibility principles and their role in both social and sustainable development was the highlight of the presentation.

The significance of technical education and training and their crucial contribution to cultivation of long-staple Egyptian cotton to serve the development of textile sector are explained. Students in agricultural and technical schools are trained on using advanced technological methods and modern textile machinery to attain high quality crops that qualify for global market competition.This is done in conformation to international standards. Youth employment is enhanced by the practical training and internships at the Filmar Nile Textile's industrial premises. Egyptian cotton is being promoted across the world by the initiative, complying with international standards to qualify for global competition.

Marcello Sala, Executive Vice Chairman of Intesa Sanpaolo adds to improve the understanding on Egyptian cotton's quality and ability to compete in global markets, in a framework of sustainable growth and balanced social development, a group of fashion experts were invited to the initiative.

 
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