The second Euratex Convention, the European exchange and meeting platform for the textile industry saw 130 participants from 16 countries attend 18 lectures that discussed ideas and visions for the future of the textile and clothing Industry. The event, based around a future-oriented subject ‘European Textiles & Fashion 2025 - A new industry paradigm driven by innovation’, took place on November 4 and 5 at Deutsche Bank in Berlin.
Presentations from representatives from China and the US showed the expectations from the US in incoming free trade area negotiations and unveiled the future prospect of China textile and nonwoven industries. They also highlighted the opportunities and challenges China will face by 2025 that would impact the textile and clothing world.
The audience also had the opportunity to attend a presentation on how future multichannel commerce will impact and revolutionise the globalised textile and clothing industry. The sessions provided impetus to the idea that transferring today’s megatrends into action plans for individual company and strategies is of increasing importance in this globalised and highly competitive environment.