Hyosung Group's textile division has teamed up with South Korea's largest online fashion retailer, Musinsa, to promote its sustainable fiber, Regen, throughout the fashion industry.
The partnership between Hyosung TNC and Musinsa Earth, a collective of fashion brands on Musinsa committed to eco-conscious manufacturing and materials, was formalized on April 18, 2025.
According to the agreement, Hyosung TNC will provide its Regen fiber to Musinsa's partner brands and actively encourage its adoption by the over 300 brands featured on Musinsa's platform.
Hyosung TNC emphasizes, this ‘versatile and far-reaching,’ collaboration will encompass everything from new product development to promotional and marketing initiatives.
Regen is a fiber produced from recycled discarded fishing ets and plastic PET bottles, and it comes in various forms, including Regen Spandex, Regen Nylon, and Regen Polyester.
Hyosung TNC states, the initial launch of products incorporating Regen is scheduled for World Environment Day on June 5, 2025. Seven brands selling on Musinsa will introduce fashion items made with Regen.
Furthermore, Hyosung TNC's fashion design center plans to host a workshop for Musinsa sellers in the latter half of the year to showcase Hyosung TNC’s complete range of environmentally friendly fiber materials.
Kim Chi-hyung, CEO, Hyosung TNC avers, the company's alliance with ‘the top platform for fashion brands in Korea will strengthen its leading position in the recycled fiber market.
A greater number of fashion brands on Musinsa will utilize Regen in their products. This partnership will continue to diversify and inspire more fashion brands in Korea to switch to recycled fibers, he adds.
A Musinsa representative notes, the increasing demand for sustainable products and brands within the South Korean fashion market is driving brands to show greater interest in developing their own eco-friendly apparel and fashion accessories.
Musinisa’s partnership with Hyosung TNC will support these brands and contribute to the growth of the country's sustainable fashion market, the official adds.
