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Intertextile Shanghai Apparel Fabrics-Autumn edition to highlight denim

China is now the second largest jeans market in the world where consumers’ affinity towards denim grew from 39 per cent in 2003 to 63 per cent in 2016, reveals a survey by Cotton Council International (CCI) and Cotton Incorporated’s 2016 Global Lifestyle Monitor shows. This has attracted many denim suppliers to partake in upcoming Intertextile Shanghai Apparel Fabrics – Autumn Edition 2016 to be held from October 11 to 13. Nearly 170 domestic and overseas exhibitors will showcase their newest denim collections.

Featuring five co-exhibitors, the new Lycra Moves Denim Pavilion by Invista will offer an interactive demonstration of its denim technologies including Lycra dualfx, Lycra Beauty and Coolmax as well as the latest Thermolite IR technology. Also hosted by Invista would be a panel discussion ‘Adding Value to Denim: Why this is a win for consumers and retailers’ to be held on October 12 at the new seminar area. The discussion will be moderated by fashion media Inside Fashion’s editorial director Jane Singer where four panelists will share their insights on different topics, like Consumer Insights, Evolution of Performance Denim, The Future of Denim, Stretch leads the trend, technology enhances performance. Intertextile Shanghai Apparel Fabrics – Autumn Edition 2016 is being co-organised by Messe Frankfurt (HK) Ltd., the Sub-Council of Textile Industry, CCPIT and the China Textile Information Centre.

 
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