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Jack & Jones launches low impact denim

Jack & Jones’ new low impact denim collection concentrates on optimising all three elements of denim production: fiber, fabric and finishing. This is achieved through groundbreaking new production methods, technologies and a transparent supply chain.

The fiber composition of the denim collection consists of organic cotton mixed with either recycled cotton or recycled polyester or Lyocell. With an organic fixing agent produced from shrimp shells, the fabric dyeing process has been shortened and now uses up to 55 per cent less water compared to conventional denim dyeing processes. In the finishing process, the Low Impact Denim collection is completed through more sustainable treatments. Methods that minimize the need for water, energy and chemicals have been the focus point, while still maintaining and achieving the desired Jack & Jones look.

An organic bleaching agent is used instead of conventional chemical treatments. To ensure the lowest impact wash possible in the finishing process, the brand uses Jeanologia’s Environmental Impact Measuring software. The tool measures the environmental impact for each pair of Low Impact Denim jeans.

In cooperation with Orta, one of the world’s leading denim manufacturers, Jack and Jones created an innovative process called Indigo Flow. This new fabric dyeing process is revolutionary.