A global leader in sustainable technologies for the textile industry, Jeanologia organized an exclusive press tour at its booth during Kingpins Amsterdam.

The press tour allowed attendees to explore the ‘Mediterranean Soul’ collection, a new denim proposal that combines Mediterranean inspiration, creativity, and sustainability to showcase the future of denim production.

The tour showcased how combining Laser and G2 Indra technologies allows for hyper-realistic denim finishes while simultaneously protecting the environment and workers.

Attendees also learnt bout the eDesigner platform, which connects digital design directly to real-world production, thereby speeding up processes and significantly reducing the need for physical samples.

The press tour featured live demonstrations of the technology, and provided opportunities for attendees to interview Jeanologia’s representatives.