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Lectra's webzine gets award

Lectra has come out with a digital magazine, Lectra Live. Up until now, Lectra had a monthly newsletter to liaise regularly with employees around the world. With Lectra Live the company has a dynamic tool capable of explaining its strategy, demonstrating its strengths and highlighting in real time the company’s milestones and achievements.

Lectra Live is an interactive and participatory internal webzine published in three languages, English, French and Chinese. Lectra Live is animated by numerous videos, strong images and energetic colors in a modern and elegant style. Like smart grids, intelligent networks which gather together different information from various sources, the new platform is based on an intuitive way of reading content. A completely redesigned indexing system guides the reader as he browses through the site to a selection of related articles. Employee comments and reactions are also taken into account when defining editorial choices.

The new digital magazine better supports Lectra’s ambitious strategic plan, launched in 2009, intended to completely transform the company. Lectra Live was awarded the silver prize during the Top/Com Grand Prix corporate business 2015 ceremony.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

www.lectra.com/

 
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